If you’re choosing a customer summit opening keynote speaker, most of what you’ll find online is a bureau listicle ranked by fame. This is not that. I’m a keynote speaker myself, and everything below applies whether or not you ever book me....
The product roadmap keynote is the riskiest twenty minutes of any user conference, customer conference or partner summit, and the CEOs, Chief Product Officers, CMOs, Chief Customer Officers and heads of events who own that main stage know it. Every other session can...
Commercial trust is not the applause at the end of your customer conference keynote, and it is not the survey score your events team reports to the executive committee a few weeks later, the one that shows attendee satisfaction up on last year. Commercial trust is...
Most customer conference follow-through is marketing follow-up wearing a better suit: a thank-you email, session recordings, a satisfaction survey asking attendees to rate the venue out of five. None of it is what your customers are actually watching for. They are not...
Most conversations about how to make a customer conference lead to real change start with the agenda: which executive opens, which customer speaks, which session runs where. Seen through Execution Intelligence™ (the gap between what organisations decide and what they...
