Adapt, Innovate, LEAD!
How to Choose an Opening Keynote Speaker for a Customer Summit or Partner Conference
If you're choosing a customer summit opening keynote speaker, most of what you'll find online is a bureau listicle ranked by fame. This is not that. I'm a keynote speaker myself, and everything below applies whether or not you ever book me. It's written for the heads...
The Product Roadmap Keynote: How to Tell Customers Where You Are Heading Without Creating Stage Debt
The product roadmap keynote is the riskiest twenty minutes of any user conference, customer conference or partner summit, and the CEOs, Chief Product Officers, CMOs, Chief Customer Officers and heads of events who own that main stage know it. Every other session can...
Commercial Trust: Why Customers Believe What Changes, Not What Is Said on Stage
Commercial trust is not the applause at the end of your customer conference keynote, and it is not the survey score your events team reports to the executive committee a few weeks later, the one that shows attendee satisfaction up on last year. Commercial trust is...
Customer Conference Follow-Through: What Your Customers See in the First 48 Hours
Most customer conference follow-through is marketing follow-up wearing a better suit: a thank-you email, session recordings, a satisfaction survey asking attendees to rate the venue out of five. None of it is what your customers are actually watching for. They are not...
How to Make a Customer Conference Lead to Real Change
Most conversations about how to make a customer conference lead to real change start with the agenda: which executive opens, which customer speaks, which session runs where. Seen through Execution Intelligence™ (the gap between what organisations decide and what they...
How to Prepare for a Strategy Retreat When a Big Decision Is on the Table
If you're wondering how to prepare for a strategy retreat with a genuinely big decision attached, here's the honest answer: most of the work that decides the outcome happens weeks before anyone books a flight. Board chairs, directors, CEOs, chiefs of staff and heads...