How to Align Middle Management on Strategic Priorities

Every CEO, CHRO, chief of staff, strategy director and head of internal communications I meet in the weeks after a strategy cascade, a manager summit or a run of divisional town halls asks a version of the same question, usually not out loud: did it land? The...

How to Help Managers Carry the Strategic Narrative

Stand at the front of a leadership briefing and ask the room a simple question: what happens to this strategy the moment it leaves the building? Most executive teams haven’t thought about it, because the room they’re standing in feels like the finish line....

How to Turn Strategy Into a Story Employees Understand

Ask one person on the shop floor what the organisation is doing this year, and you’ll get an honest answer: they’ll tell you what they remember, not what was said. Ask the next person, and you’ll get a different honest answer. Neither of them is...

How to Communicate Strategy to Middle Managers

Most cascade briefings are a download. Sixty slides, forty minutes of talking, ten minutes of questions that nobody wants to ask first, and then everyone goes back to their desks holding the same pack. I get called in right before this exact moment. Usually by a head...

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