How to Name Your Brand
Meet Louise Karch
Louise helps people and organizations outperform. She thinks, writes and speaks about performance, branding and making a difference. With 20 years of experience serving organisations like the Red Cross, IBM and the Vancouver Olympic Committee, Louise has spoken to leaders from the Arctic to Auckland. NAMEfluence: How to Name Your Brand For Success is her first book. Containing global and local stories, strategies and naming steps, it’s the world’s first naming handbook for people in a hurry to make a difference.